The company you hire to represent you in a real estate sale or purchase matters, the brand your agent works for can help or hurt you. It matters because of perception both agents and consumers have about the company offering the home for sale or submitting the offer to purchase the home. This trust can bring more opportunities to the client from both buyers knowing the sale is represented by a trusted company and also helps elevate the competitiveness of your offers compared to offers from lesser known and trusted brokerages.
